This weekend, Alice in Wonderland destroyed expectations and along the way broke records. This extended to its IMAX run, as it pulled in $12.1 million on 188 domestic IMAX screens. This represents more than 10% of its total box office from just 2.5% of its total screens, giving it a per screen average of $64,362. Even with the higher ticket prices for IMAX, this is still impressive. Additionally, the film made $3.1 million on 53 screens internationally, while it is scheduled to expand by 29 more screens over the coming weeks. I don’t think this film will have the same legs as Avatar, but it could top The Polar Express’s current total of $71 million worldwide, climbing into second place for a DMR film.
Alice in Wonderland Beats Avatar on IMAX
Posted by J on April 10th, 2010